Alternatively, Constant Contact offers cart reminder emails for Shopify. Abandoned basket emails: Mailchimp enables abandoned cart emails for stores they integrate with (no longer Shopify).Post-purchase emails: Mailchimp enables First Purchase and Product Follow-up emails.Nurturing workflow: You can automatically enroll new subscribers in workflows via Constant Contact’s Automated Email Series feature, or Mailchimp’s Subscriber Activity emails.
Welcome emails: Send these with Mailchimp’s Free plan or Constant Contact’s Email Plus plan (from $45/month). Here are some of the automation features you might want to use, with a comparison of what you’ll get from each tool: They offer the fullest automation suite at the lowest price point – you can access many of their automation features on their free plan (and yes, it’s really free).Ĭonstant Contact gates their automation features (other than resends to “non-openers”) behind their Email Plus plan (from $45/month). This is possible with both Mailchimp and Constant Contact.Īutomation is one area where Mailchimp edges ahead of Constant Contact. Your email marketing tool isn’t just for newsletters – to get the best value from it, you should be sending automated emails such as nurturing workflows too. Constant Contact for templates and design: It’s a tie - both tools offer great templates. They also offer great block-based templates for you to drag your own content in to keep things on-brand.Įmail pro tip: Once you have a customized template or two you’re happy with, it’s simple to clone those emails and edit the copy in the future to send your emails faster. 
These tend to be a bit more polished than Constant Contact’s. Mailchimp also has user-friendly design features, as well as a range of templates for you to browse. If you’re happy with something cookie-cutter rather than perfectly matched to your brand, that can be a real time-saver: It’s especially easy to drag and drop blocks from integrated tools like Eventbrite, Shopify, MINDBODY, or Contact Contact’s survey tool.Ĭonstant Contact offers a lot of ready-made templates and designs for you to choose from. Constant Contact customers often praise their easy-to-use templates and design features.
0 kommentar(er)
